Have you ever heard the saying “a brand is so much more than a logo and a fancy font”? Well I’m about to explain exactly what a personal brand is and why it’s so important to build a brand and not a business.
There are many factors that need to be considered when creating a brand.
The first and most important place to start is creating a brand around who you are - your personality and what makes you so unique.
The below graphic is my Golden Circle, and it’s an adaption taken from SIMON SINEK’S TEDTALK ‘START WITH YOUR WHY’. If you haven’t seen Simon’s talk before please take the time to watch it.
I highly recommend it and used to always refer to it when working with my 1:1 clients.
Simon talks about building a brand from your Why. He explains how successful businesses like Apple can survive and grow exponentially even through the tough times.
Once you’ve watched I’m sure you’ll be a little clearer on why what you do is so important and how you can bring your brand story into everything you do.
I was introduced to this video after my second year in business and after watching it a dozen times, I created my own interpretation of what a Brand Golden Circle is and how we can create one for our own business.
If we start building a brand from you, your best personality traits + individuality; then you can move onto your why and your purpose and after that everything else like the design brand and style will follow.
All the elements and textures, logo - your visual and branding vibes will be driven by this. And not the other way round.This is also, what I like to call, building a brand from the inside out.
Build something with purpose
So often I see business newbies starting with a logo and website then a little down the track - they’re wondering why things aren’t resonating with them. It’s a process and most have to go through it. Why? Because after working with a clients you learn to value some over others, you begin to understand what your strengths are and therefore more likely to change your services.
Besides, when the more you work with clients, you may find that you have a lot more in common with some over others. Hey! It’s natural and it’s process we gotta go through. Trust me when I say - you’ll create better connections with certain people if you truly get to know them, as well as creating better stories and written content for your marketing.
If we create a brand from our why - we begin to build something that’s going to be sustainable and longer lasting than a business that is driven by it’s bottom line.
If you believe in what you’re doing - everything that comes with it comes naturally. Selling doesn’t feel icky - talking about your brand stories and sharing them on your social media won’t be so onerous. And if you believe in what you’re doing is for the greater good and helping people and their lives… well everything else just simply falls into place.
So, as you can see, a brand is so much more than a logo and a fancy font.
By mapping out and creating a truly unique brand based on you and your personality including your true authentic self, you’ll not only differentiate your business from your competition but you’ll more likely be unforgettable.
As I like to share with my community it’s about creating an unstoppable and unforgettable brand so we can create a brand we love.
Keep your eyes peeled for next week’s blog post as I’ll dive deeper into the next phase of building a personal brand: Build a brand with Passion