Be Unstoppable

How to get your name out there without feeling like a douche!

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I’ve noticed recently there are a few people who find that self-promoting their business and getting their brand out there can often feel as excruciating and painful, like going to the dentist – you know you gotta do it but it’s still painful. Hey, I know what it’s like and used to feel this way too.

So in this week’s post I wanted to share how you can get over that ‘painful’ promoting and start thinking about it in a different way.

Can I start by saying that it doesn’t need to be if you’re thinking of the cheesy and “traditional” way of advertising? But instead, getting your name out there and promoting a brand today doesn’t have to be about advertising and it doesn’t need to be done in a douche kinda way.

I guess that’s why we think it’s sleazy and uncomfortable because we see it on or in advertising and we’re bombarded with the messages “come and buy” or “we’ve got a sale on – don’t miss out”. This way of promoting a business or advertising a product may work for retail and it works because they are communicating to the masses and they don’t have one “advert” every now and again.

You’ll notice they advertise the one advert with the same message, over a certain period [which can be over months or short as a few weeks] and that’s why we get sick of them because they appear at a certain time, day and week over and over again. But it works. If it didn’t they wouldn’t be doing it.

However, what if I shared with you it doesn’t need to be uncomfortable and doesn't need to be this way – unless of course your business is a product and you’re in retail.

In today’s world we build a brand, not a business.

And as part of your brand building strategies we need to know

exactly who our dream customers are and then share our brand stories that they can relate to.

To clarify – advertising is quite different to promotion and promotion is about brand awareness. There’s absolutely nothing wrong with advertising – as you may find during your business journey you want to simply put an ad on the sidebar of a big blog or in a magazine. Nothing wrong with that – it can be costly but still nothing wrong with it.

But I’ve compiled a list of where or what you can do with your stories and whether you have no budget or a small budget to achieve your brand awareness.

BRAND AWARENESS [the self paced way with no budget]

1. Participate in Facebook groups – but be selective + be proactive than reactive in the groups

Provide value in your brand stories, especially if you work with one on one clients and particularly in the service industry like a designer, virtual assistant and business coach.

This tip was a biggie for me when working with or finding new clients. If I happened to be in a group and someone posted who they were looking for such as an ebook designer, this meant throwing your name in there of which felt like a “meat market” for me; like when the bride throws the bouquet and it’s a free for all. Not for me!

Instead, try participating in 3 or 4 groups you know that you can add value in each one. And this low number means it doesn’t take up too much of your time.

Give value to those who ask for something that you know you can answer. Could it be you know how to set up something technical that you’ve worked out for yourself? It’s about being of value and making connections.

Also providing value can mean starting conversations in those groups, put a poll up and ask questions. Or post about some questions you think your customers would be asking. The more you be proactive and chime in the more clear you will get on your potential clients or where you want your brand to head. At first, this process may feel like you’re talking to no one, but keep going because it’s worth it.

You can also share stories, share your blog posts if it’s ok with the Facebook group rules. And if it’s not ok then think of and write down 5-10 topics or questions, your ideal client would be asking and answer those questions in your stories.


2. Guest blogging with someone who is influential in your industry

This option requires some detective work. You will need to find one or two people in your industry or someone who has the same set of target markets that you have.

For example, if you’re a business to business then ensure their target markets are business to business. There’s probably no point writing an article on “running social media ads to grow a business” to a bunch of people who wish to read about green smoothie recipes. You get what I mean.

BRAND AWARENESS – the very quick ‘band-aid’ way and on a small budget

Facebook advertising can be hugely beneficial for brand awareness. Do a promotion through advertising on Facebook and select a highly targeted audience. You can either get them to sign up to a webinar you’re holding or give them an exceptional PDF freebie.

But have in mind who you are targeting a cold audience [in other words they have no clue who you are] vs a warm audience [your followers] will depend on the freebie your giving away.

Earlier I mentioned advertising on the sidebar of a high volume traffic blog. This one is possibly the most painless out of them all – but you do need to do your homework before dishing out your hard earned cash.

Whatever you decide to do, either promoting with or without a budget, just remember you’re creating brand awareness in a non-douche way. And besides we all do it and it has to be done.

And my last note on this - whatever you do for your business the first time, it only gets easier the second and third time and then after that it becomes a “no-brainer”. ;0)

Let me know in the comments below, if you’ve had this 'brand-promoting' obstacle and how you overcame it. Or if you’re in the middle of this hurdle and need some ideas on how to overcome it. I'd love to know.

 
 

How to really stand out and make your competition irrelevant

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Truth bomb alert: you may have discovered there are millions of others around the globe who do what you do. It's a little disheartening and it can be soul-wrenching at times. You know what you offer is extremely useful and valuable and you know people are buying. But you maybe asking yourself - how can I standout, be seen and get clients to choose me [and not your competition]? What will make them click and work with me?

 
 

So today I wanted to share with you how you can create something truly unique, get your potential clients excited to work with you and make yourself memorable, in order to stand out as well as and making your competition irrelevant.

Let's start with what you offer and let's say you're in the service industry - maybe your at Virtual Assistant or a Business Coach.

My first recommendation is to bring you and your personality into your branding and package your offerings. In order to be unforgettable [so that your potential clients remember you] - add more you into your brand. Create a personal brand which is your packaging and position your offerings based on your strengths.

I often got enquiries from potential clients asking if I did logos. I didn’t offer this as a designer. It wasn’t my strength and doing them didn’t float my boat to do these projects. So I began to think I need to be more specific in what I offered on my “services” page. And discovered I was much more beneficial [better work & ideas] to those who needed a designer that could specialise in eBook design and styling their branding. This was my zone of genius and thrived off the energy that my clients got when we were done.

But whatever services I provided, I never sold my services by the hour.

Avoid selling your services by the hour

Instead package your services based on your strengths. This allowed me to be in my zone more often doing what I loved most.

Eliminate the hourly rate from your packages. Instead create three packages based on your talents. The first package is often known as the “no brainer”. It’s the smallest investment for your potential clients. This package is really affordable and the cheapest option to work with you. For them it’s an introductory to how you work and to see if they want to work you on another project. And if it doesn’t work out then they haven’t “lost” much.

Avoid checking out the competition

Don't seek what your competition are doing. Why? Because it may not be working out for them or even you. What may seem really cool to offer your clients may turn out to be a nightmare. Stick with your own talents and strengths.

How can you add that special something for your clients?

If you haven’t already, identify your unique selling point (USP) and to do this my recommendation is to add you and your talent into your services.

If you're a VA who loves WordPress because you’ve been tweaking your own website for months now and super confident to work on WP websites. Then add WordPress packages into a service package.

Maybe you're a Business Coach who loves to motivate others and you’re super awesome at kicking others into gear with a no BS approach, then add a three-month program package that keeps clients motivated daily for the 3 months to grow.

Whatever services you decide to package make sure you add you, your talents and strengths to your packages and this will make your competition irrelevant. And to ensure your brand is truly unique, brand you by creating a personal brand.

Within the first five years of being an Entrepreneur you will pivot and change. It’s only natural to do this. You will tweak what works and what doesn’t in what you offer and who you serve.

My recommendation is to create a personal [also known as a signature brand] then if you happen to pivot there won’t be much to change with your branding, marketing and visuals. All you’d need to tweak a few things and some written content on your website.

So how are you going with packaging your offerings? Leave a comment below if you’re wanting help with this topic or if it resonated with you.

 
 

Time starved? Here's how to add an extra hour to your week by doing this

Time starved? Here's how to add an extra hour to your week by doing this

If you’re finding that choosing images from somewhere like unsplash.com for your blog and social media posts a little overwhelming, I’ve got some quick tips that might help.

My first recommendation is to stay on brand. In my Design For the Non-Designer, I explain a little more in depth what this means, but here I’ve added a few more suggestions and ideas.

Fed Up With Making New Year Resolutions?

I came across this quote last year, “if it’s important you’ll find a way, if it’s not you’ll find an excuse” and I can’t believe how motivated I have been since.

Every time I find myself making an excuse for “not doing it” or “I’ll get around to doing it” I would stop and ask myself ‘how important is it for me to do it?’

Another question I would ask, if I think it’s important… “will this have a high impact or low impact for me and my business?”

Of course if it was high impact then I would find it on my “I’d like to do” list.

If I found that it was a low impact but I kinda liked it, then I’d still write it down in my brand journal under the ‘meh-list’ and park it for another day.

If it’s important you will find a way to do it. Otherwise, if it has no significance then stay clear of it. Simple.

 

Ask yourself some of these important questions:

What sort of “return on investment/energy” will it provide?

Do I really need to be doing this task, or can I give it to someone else to do?

 

I don’t set any new year resolutions any more, because I know they are set up to peter out or forgotten and not achieved after awhile.

So now what I do instead is make a promise to myself one task at a time.

And I only make one ‘themed’ promise by month.

This way it’s achievable.

Have you heard the term SMART goals? If not, here’s what it means:

Smart goals are 

  • Specific and to the point

  • Achievable not far fetched and you're able to achieve them

  • they are Measurable in other words you can test to see what has worked and what hasn’t,

  • they are Realistic again these are not far fetched and hard to achieve

  • Lastly are they Timely - meaning to put an end date to your goal. Write down a time or a date as to when you want to finish it - in a week, a month or 90 days?

And each SMART goal must have a great ROE “Return on energy”

When the end of the month rolls around, and I know I’ve achieved it, I make another ‘themed’ promise and so on, throughout the year.

Towards the end of last year I found I could easily make 90 day ‘commitments’ and follow through on them.

If you’re finding you want to make a few big commitment for 2019 for your business, sign up to The Bloom Collective’s Membership - the mini-power workshop

BE WILDLY PRODUCTIVE + FOCUSSED

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is all about diving into planning, goal setting and filling your calendar [with only with the important things], so you can live a life of being proactive and not reactive.

Hope to you in there.

Kellie xo

Brandstorming Your Personal Brand: What is it and where do you start?

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I’m a strong believer that whatever you do in business you need to have a few strategies in place. And when you develop a brand you need to know exactly which strategies will work [and which don't] so you can gain clarity on where you’re heading and ensuring success for the future. Seems logical right?

You could also see it like getting in the car and without any direction of where you’re going, you can easily end up getting lost. If you think about it when you get in the car and you drive - do you know exactly where you’re heading? Have you checked that you’ve got what you need to get there? Petrol in the car? Air in the tyres? 

 

Creating a personal brand is kind of like that. Without direction and understanding the foundations of a rock solid brand you will end up lost. If you find that you’re signing up to the latest challenge, or hanging out in Facebook groups too often you can lose the moment of where you want to be.

 

I’m also an advocate of sharing with others not to think and act like an employee or even a Freelancer. I’d rather cheerlead others to being their own boss. And in order to be your own boss, you have to create your own personal brand with a few strategies in place.

 

Let’s face it most of us have been employees at some stage of our lives and had the calling to venture on our own. And most don’t understand the ramifications of not creating a brand for their business and not creating a clear path to where you want to be.

 

If you find that you don’t have a brand chances are you’ll end up lost. A brand is a guiding light that steers you in the right direction. It’s the light that your ideal clients see you and want to work with you. They will get you!

 

How to create your personal brand

The first step to creating a personal brand is understanding you

Years ago I would have balked at this idea. But I think it was because I didn’t understand it and didn’t really understand me. After all, I was fresh out of corporate and going from boardroom to blogging was too fresh and new. After 25 years or so, in sales and marketing where the culture was “all about the customer”, it was pretty bloody hard to re-think and train myself to act like a boss and not a freelancer, let alone try to understand who my ideal clients were.

 So if I can explain a little more in depth as to why we need to understand more about ourselves.

 

FIND YOUR SPARk!

This is the essence of creating a brand you love. What lights you up? What’s your passion? If you haven’t heard me say it before: “if your audience can’t see and feel your spark, your energy, your passion then how are they to believe what you do?”

 

If you understand more about what you love, what makes you buzz and be more in the zone then you’ll find that you will create your best work.

 

Ask yourself these questions,

What can I talk about for 8 hours?

What gets the goosebumps standing up?

What makes your heart sing?

 

Now write it down. In fact, I insist you get yourself a Brand Journal.

Write down your thoughts, feelings and brand-dump ideas into this journal - every. day! Work out the pros and cons of what you want to offer. Never look at what others are doing in your industry, then offer the same.

 

Here’s an example of what I mean:

Without a doubt, there are probably thousands of people around the globe who offer brand and graphic design courses.  And from what I can see many offer a 4, 6 or 10-week course to their community and at a $1200 price range.

I didn’t want to offer what they are doing because I’ve been talking to so many other solo entrepreneurs throughout my 5 year brand journey. And most have said to me, “I haven’t finished that course”.

My values come into play here as I never want anyone to buy from me and say “they never finished” the course. I worked out the pros and cons of offering a membership instead and with that can keep the price point to a realistic minimum without giving it away!

 

If you find that what you offer is pretty much ‘industry standard’, take a look around in other industries to see what or how you can offer instead.

 

Can you offer an additional service to your portrait photography, like a mini make up session on location? What about packaging your offerings similar to a business coach? Can you offer a three-tier pricing strategy like they do?

 

If you are in the industry where people come to you for your time and skills, I highly recommend to never offer packages at an hourly rate. How you spend your time it is up to you. Never offer an open-ended service package where the client guesses how much you can do in an hour.

 

Instead, think like a boss and develop strategies as to how you can package your offerings or create programs into bundles that are far more worth the end product rather than the client seeing the time spent.

 

When I worked with clients I always offered an introduction package. For people who hadn’t worked with me before, this was the quickest and easiest way for us to work on a design project and at an affordable price.

 

The second offering was a little more in-depth in terms of offerings and price. Generally, this second tier were bigger projects and took up some of my time during the week. And so on for the third offerings. This one is more about creating offerings that to your high-end red-carpet client and who can afford what you offer.

 

If a potential client sees the value of what you can bring to their business and how your services can add potential growth for them, then you will most often find they will not be squabbling over “what you did in those last 30 minutes”.

 

There is nothing more demoralising to offer a skill or program that everyone else is doing, and in particular, it’s not your zone of genius. Create packages that focus on your strengths and light up both you and your clients.

Don't forget to Pin this!

Don't forget to Pin this!

Kellie xo

25 Things They Don’t Tell You About Running A Business

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RECENTLY I'VE BEEN TALKING TO A COUPLE OF FRIENDS WHO ARE LOOKING AT STARTING UP THEIR OWN BUSINESS. SO FOR TODAY I WANT TO DISH OUT SOME ADVICE THAT I HOPE YOU FIND USEFUL. SOME OF IT IS RAW AND HONEST BUT THEN AGAIN IT WOULD'VE BEEN NICE TO HAVE KNOWN THIS BACK IN 2012.

 

Running a business isn’t all fairy tales and unicorns.

The truth is that you have to figure it yourself. Yes some people can sell programs and packages that can get you where you need to be, on a promise that you will learn to do it quicker. But the key to this, you have to build a business on your own path, in your own way. Fail and have flops is a must! These are part of the deal. Because if you’ve been through the tough times then you’ll be much more clear on your vision.

 

1. The Business Plan

Do you need to complete a 200 page business plan? It all depends on the type of business you want. If you’re going to have shareholders and JVs, even a retail business and you’re going to take a loan out from the bank, then yes you’ll more than likely need to complete business plan. Google the phrase, “business plan” and usually there’s a free version from your local government or business/ bank entity handing them out or download for free.

 

2. Expect to work 40+ hours a week

If you’re going to get serious about what you do. Plan for 40 hours plus each week, or more. Expect to eat, breath, and live all things about your business.

 

3. Set deadlines

I found I was often moving deadlines for my own projects. Then it occurred to me, I’d never move a deadline for a client or a deadline in my previous life. So why do it for myself?”

 

4. Get use to selling

Selling is the crux of your business. It’s what brings in the money. Get over it. Try different techniques until you get comfortable with one or two.

 

5. You can’t do everything

Avoid trying to do everything. If you’ve saved some money so you can live off capital - budget for a VA. Look for this kind of support Look for a VA who can has multiple skills. Outsource the administration type things such as, email newsletter, posting social media, blog and social media posting.

 

6. 50% of your time should be promoting your brand and what you do

Get your brand out there. Tell people what you do. If you want to promote your brand the slow way, try this:

  • blog post
  • share that blog post on Pinterest, Facebook, Instagram
  • network in FB groups - start a conversation - participate in a conversation
  • network face to face
  • share that blog post again and again - schedule it on social media several times and at different times

If you want to promote a quicker way,

  • try Facebook advertising, Facebook and Instagram stories and include video
  • do a guest post on a large platform or someone else's blog who has a similar audience to you

 

7. You don’t need to spend $10K on a website and branding

Use resources like CreativeMarket or StudioPress. They have pre-made websites and branding templates that will certainly help you get started and fairly quickly.

 

8. Experiment

I love this one. I’ve been experimenting quite a lot over the last 18 months. Learn to try things out - experiment with your offerings and/or programs or even workshops test the market. See what people want. Talk to people.

 

9. Self sabotage

It happens. Identify when this can happens and what you do when it does.  Self sabotage can come in all forms. It's self talk that can turn up and sound a lot like: “I’ll get round to that when I’ve done this…” Or “I can’t guest blog post, until my website is done”… or “I need abc to get xyz”.

 

10. Move quickly/move slowly in your business

I’ve done both. I’ve launched programs quickly and I’ve moved slowly in my business. My advice? If you move too slowly and you end up second guessing everything! Find a healthy medium between the two.

 

11. Balance your schedule between working 'in' and 'on' your business

Entrepreneurs wear so many hats. Learn to divvy your time and schedule effectively between each role. Avoid spending too much time doing one thing and not much of anything else.

 

12. A brand is a journey

Enjoy the ride.

 

13. Let’s talk money

This is probably the only time I’ll talk about money. Your outgoings [in terms of expenditure eg. utilities, website hosting, advertising, etc] should be less than your incomings [your earnings].  It’s when you start putting payments and expenses onto your credit card, that's when you might find you can get into trouble. In your first year or two [or in some cases more] these are the times when clients come in peaks and troughs. Once you have the steady flow of regular income, then you may want to invest in the bigger expenses - in order to grow. Whatever money you do earn - put away at least a third of it and don’t touch it. This is for the tax department and your savings.

 

14. Surround yourself with people who support you

And ignore those who don’t. Invest in a mastermind or a tribe that will empower you to think and do creatively as well as strategically building your business.

 

15. Shit happens

Expect it but don’t live in fear of it.

 

16. Consistency

If you’re a creative like me you’re going to find repetitive tasks tedious, mundane + a little boring. Most creatives do. It’s not something we’re wired to do. Learn to be consistently creating content, blog posts, social media, email newsletters over and over again. Another way of thinking about it is to create high impact habits.

 

17. Start the right business

If you’re new to the entrepreneurial world - think about your passion. Don’t think which business will bring in the millions. If you’re going to live and breath, 24/7 everything about your business you might as well build something that you’re passionate about. One of my favourite quotes is:

Be passionate about what you do. If people can’t pick up on what you’re passionate about, how do you expect them to believe in you?

 

18. Build a brand not a business

Businesses can’t and won’t survive if they’re driven by their bottom line. Build a brand that touches on peoples lives.

Building a brand is about creating a community. A community is people believing in what you do and offer - how you inspire them and how you make that emotional connection. A loved up brand is always going to be successful [in so many ways].

 

19. Look after you

It’s a bit of a confusing world - where people dish out advice such as “live like there’s no tomorrow” or “tomorrow is another day”. My advice is like with anything in life - moderation. Have a healthy life and healthy business. Find a balance between the two.

 

20. You’re not going to be liked by everyone

Get over it. If you’re building something from the heart and you believe it helps many people then you’re coming from a good place. Some people may not get you - so what. Be genuine and be authentic - be you. It can be daunting to be transparent but like I said if you’re coming from a good place then eventually you’ll attract the right community.

 

21. JFDI. Just fucking do it 

Avoid spending too much in your head trying to justify why you shouldn’t be doing. I spent a lot of 2016 second guessing everything to the point I was almost paralysed. For me it wasn’t easy growing up where people consistently judged everything you do. The ingrained monkey chatter [as Deepak Chopra likes to call it] - needed to stop. Just fuckin’ do it and don’t second guess it.

 

22. Learn to trust yourself and your intuition

That gut feeling that says “go for it” - then go for it. Avoid living a life that has regrets. If it doesn’t work out then…refer back to No. 15. above. It’s how you deal with it and bounce back is what will make you a better person.

 

23. Define success on your own terms

Be realistic about it too. If you’re in your first year of business and you haven’t brought in a $1Million - you can’t expect it. If someone has said they did in their first year - chances are that business wasn’t their first. You may find they've already tried, tested and failed a dozen times before. Define what success looks to you - celebrate if one person has signed up to your email list.

 

24. The competition

Often people advise to check out the competition in your market place. My advice is know who they are but leave it there. Find the confidence to be the leader in your industry. Seek inspiration from other industries if you want to. It can be unhealthy if you’re obsessed and constantly checking out what the competition is doing. Create programs and service packages that are built on your strengths not on someone else’s “success”.

 

25. Think like an entrepreneur

You’re in business and people come to you, because you offer something they want or need. Avoid thinking like a freelancer or you’re for hire. Big mistake is be in this position, as there are some clients who take advantage of this. They often expect way too much from you and your time. Stand your ground. You’re an entrepreneur - and not their employee.

 

Tell me in the comments below what resonated with you the most, or you’d like to add to the list? I’m always up for a conversation!

 

With gratitude and grace,

Kellie xo

 

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KEY MISTAKES TO AVOID WHEN NAMING YOUR PRODUCTS OR PROGRAMS

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I WANTED TO SHARE A FEW MISTAKES I’VE MADE RECENTLY [AND YES THEY’RE AS RECENT AS 6 WEEKS AGO] WHEN IT CAME TO NAMING MY LATEST PRODUCTS. AND I WANTED SHARE THEM SO THAT YOU CAN AVOID MAKING THEM TOO. HERE ARE SOME THOUGHTS AND QUESTIONS YOU NEED TO CONSIDER WHEN NAMING YOUR PROGRAMS OR PRODUCTS.

As you may be aware I recently created and launched my free membership Radical Brand Love.

After a series of brainstorming sessions, I knew as soon as the name came to light, it made sense for what I was offering in the library.

Though I love the name, I thought it would inspire others to sign up and take action, and surprisingly many did. But not everyone understands the word “Brand”. And being at that stage in the business journey the word “brand” can be loosely translated into “branding”.

The offerings in the library are for people wanting to learn the key fundamentals on creating a brand on solid foundations. So I needed to be very clear on who my target audience is for this library, and for someone who is fairly new to the game it would be far more appealing that to someone who’s been doing it for a while.

The name Radical Brand Love stands firm on it’s own and that’s probably why I loved it so much. But I found it difficult to introduce other programs & workshops and have them relevant to one another, as well as the overall picture.

In the end I needed to create a name that’s easily remembered, and identifiable for my audience. And offering three separate programs at launch time could have meant I had to re-invent promotion strategies for each.

However, all is not lost with my RBL instead it will be used in future challenges.

 

SO, How do you name your products or programs

and stay on brand? 

 

The following are a few important questions to ask to ensure you stay on brand and yet still relevant to what you offer and for your audience.

 

INSPIRED ACTION:

Consider the desired outcome for your audience? Where do you see them once they’ve been through your programs, or after they’ve worked with you? How do you want them to feel, be, do? Inspired? Rejuvenated? Radiant?

Avoid acknowledging them where they are now. Think of descriptive name and/or some adjectives that take them where they want to be.

 

STAY ON BRAND:

Remember the words or phrases you choose need to be on brand. What current adjectives have you already got and use for your brand?

Select words that stand the test of time not words that are on trend.

 

HERE'S AN EXAMPLE OF WHAT I MEAN:

Take for instance the word “bloom” I decided to move away from RBL to something a little softer and more feminine and inspires other women in business to bloom and thrive for their brand.

The word bloom can mean several things. For me it’s relevant because I’m also inspired by nature, and yet can mean for my community to flourish and bloom as in growth; radiate for success, as would a flower.

 

There’s no harm in experimenting with your ideas. 

If you have the time and the energy to test things out, then I say go for it.  

But put a time limit on it and then review.

 

In the end I decided the creative library needed to be relevant for both newbies + aspiring entrepreneurs who want to learn to build a brand on solid foundations.

I also needed the name to be relevant to other programs I’m offering. Remember this too, the names you choose now, can they be expanded on if they’re created in the future with other programs and packages, without trying to explain too much with your audience?

You gotta have a relevant theme that’s on brand and on topic, otherwise, it’s just a bundle of confusion.

Avoid generic names like Gold, Silver and Bronze, though you can see each phase for your audience/clients I think we can get a little more creative than this.

Besides generic names don’t really mean or do anything for your clients.

Get your brandstorming hat on and come up with more creative ideas, but be very clear on the name and without being fancy.

By the way, if you’ve been around in my community for a while, the same scenario occurred for Design School. This name was off and easily misinterpreted for entrepreneurs. Instead, I think people saw it as a school for people who wanted to become a fully fledged designer. And sadly I’ve had to let this one go.

In the end I settled on the Bloom Collective - as what I offer is a collection of resources, workshops and the bloom store for creative-solo-entrepreneurs who wish to dive into designing their own, or need quick and easy solutions for building an unstoppable brand.

 

If you're new to all of this, I recommend starting with my free 5 day course Brand to Bloom.

This course will take you through some of the fundamentals of building a personal brand and how you can implement what you've learnt into your website.

[Side note Aug 2018 - this will be back a little later this year.]