Be Unforgettable

Learn how to tell not sell: what every entrepreneur needs to know

Learn how to tell not sell: what every entrepreneur needs to know

I’ve noticed recently there are a few people who find that self-promoting their business and getting their brand out there can often feel as excruciating and painful, like going to the dentist – you know you gotta do it but it’s still painful. Hey, I know what it’s like and used to feel this way too.

So in this week’s post I wanted to share how you can get over that ‘painful’ promoting and start thinking about it in a different way.

How to really stand out and make your competition irrelevant

How to really stand out and make your competition irrelevant

Truth bomb alert: you may have discovered there are millions of others around the globe who do what you do. It's a little disheartening and it can be soul-wrenching at times. You know what you offer is extremely useful and valuable and you know people are buying. But you maybe asking yourself - how can I standout, be seen and get clients to choose me [and not your competition]?

How To Choose Images For Your Brand

How To Choose Images For Your Brand

If you’re finding that choosing images from somewhere like unsplash.com for your blog and social media posts a little overwhelming, I’ve got some quick tips that might help.

My first recommendation is to stay on brand. In my Design For the Non-Designer, I explain a little more in depth what this means, but here I’ve added a few more suggestions and ideas.

Top 6 Design Rules To Turn Your DIY Graphics Into Looking PRO

Like so many entrepreneurs we have to wear many hats, and designing graphics for our business is one hat that some try to do. Most don’t know how to design and many people I know try to avoid it altogether. Which in my opinion is a shame as it’s a lost opportunity to engage with your audience.

Brandstorming Your Personal Brand: What is it and where do you start?

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I’m a strong believer that whatever you do in business you need to have a few strategies in place. And when you develop a brand you need to know exactly which strategies will work [and which don't] so you can gain clarity on where you’re heading and ensuring success for the future. Seems logical right?

You could also see it like getting in the car and without any direction of where you’re going, you can easily end up getting lost. If you think about it when you get in the car and you drive - do you know exactly where you’re heading? Have you checked that you’ve got what you need to get there? Petrol in the car? Air in the tyres? 

 

Creating a personal brand is kind of like that. Without direction and understanding the foundations of a rock solid brand you will end up lost. If you find that you’re signing up to the latest challenge, or hanging out in Facebook groups too often you can lose the moment of where you want to be.

 

I’m also an advocate of sharing with others not to think and act like an employee or even a Freelancer. I’d rather cheerlead others to being their own boss. And in order to be your own boss, you have to create your own personal brand with a few strategies in place.

 

Let’s face it most of us have been employees at some stage of our lives and had the calling to venture on our own. And most don’t understand the ramifications of not creating a brand for their business and not creating a clear path to where you want to be.

 

If you find that you don’t have a brand chances are you’ll end up lost. A brand is a guiding light that steers you in the right direction. It’s the light that your ideal clients see you and want to work with you. They will get you!

 

How to create your personal brand

The first step to creating a personal brand is understanding you

Years ago I would have balked at this idea. But I think it was because I didn’t understand it and didn’t really understand me. After all, I was fresh out of corporate and going from boardroom to blogging was too fresh and new. After 25 years or so, in sales and marketing where the culture was “all about the customer”, it was pretty bloody hard to re-think and train myself to act like a boss and not a freelancer, let alone try to understand who my ideal clients were.

 So if I can explain a little more in depth as to why we need to understand more about ourselves.

 

FIND YOUR SPARk!

This is the essence of creating a brand you love. What lights you up? What’s your passion? If you haven’t heard me say it before: “if your audience can’t see and feel your spark, your energy, your passion then how are they to believe what you do?”

 

If you understand more about what you love, what makes you buzz and be more in the zone then you’ll find that you will create your best work.

 

Ask yourself these questions,

What can I talk about for 8 hours?

What gets the goosebumps standing up?

What makes your heart sing?

 

Now write it down. In fact, I insist you get yourself a Brand Journal.

Write down your thoughts, feelings and brand-dump ideas into this journal - every. day! Work out the pros and cons of what you want to offer. Never look at what others are doing in your industry, then offer the same.

 

Here’s an example of what I mean:

Without a doubt, there are probably thousands of people around the globe who offer brand and graphic design courses.  And from what I can see many offer a 4, 6 or 10-week course to their community and at a $1200 price range.

I didn’t want to offer what they are doing because I’ve been talking to so many other solo entrepreneurs throughout my 5 year brand journey. And most have said to me, “I haven’t finished that course”.

My values come into play here as I never want anyone to buy from me and say “they never finished” the course. I worked out the pros and cons of offering a membership instead and with that can keep the price point to a realistic minimum without giving it away!

 

If you find that what you offer is pretty much ‘industry standard’, take a look around in other industries to see what or how you can offer instead.

 

Can you offer an additional service to your portrait photography, like a mini make up session on location? What about packaging your offerings similar to a business coach? Can you offer a three-tier pricing strategy like they do?

 

If you are in the industry where people come to you for your time and skills, I highly recommend to never offer packages at an hourly rate. How you spend your time it is up to you. Never offer an open-ended service package where the client guesses how much you can do in an hour.

 

Instead, think like a boss and develop strategies as to how you can package your offerings or create programs into bundles that are far more worth the end product rather than the client seeing the time spent.

 

When I worked with clients I always offered an introduction package. For people who hadn’t worked with me before, this was the quickest and easiest way for us to work on a design project and at an affordable price.

 

The second offering was a little more in-depth in terms of offerings and price. Generally, this second tier were bigger projects and took up some of my time during the week. And so on for the third offerings. This one is more about creating offerings that to your high-end red-carpet client and who can afford what you offer.

 

If a potential client sees the value of what you can bring to their business and how your services can add potential growth for them, then you will most often find they will not be squabbling over “what you did in those last 30 minutes”.

 

There is nothing more demoralising to offer a skill or program that everyone else is doing, and in particular, it’s not your zone of genius. Create packages that focus on your strengths and light up both you and your clients.

Don't forget to Pin this!

Don't forget to Pin this!

Kellie xo

Where do you get inspiration when you feel like blog posting is a chore?

Ever feel like sitting down and writing a blog post is such a chore? I want to share how magazines can have a much more of an impact for you, in more ways than you think.

1. Use their headlines

The titles that we see on the front covers are what works. They’ve been tried and tested and approved by Editor of the magazine and they obviously work. Instead of stealing the actual headline use the keywords they have used. Here’s what I mean – take this heading on the Marie Claire cover.

“5 Rows You’ll Have After Having a Baby (& how to get through them)”

Instead try this: 

5 xxx [insert your subject/industry pains] you’ll have when having/doing/being xyz [insert another pain point here] (& how to get over it/over come/ deal with it, etc).

Other examples:

You’ll also notice most of their headlines are positive – even though they may address a problem, they provide a solution for their audience + how to overcome the problem.

 
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2. Use their design ideas

Typically the front cover has a distinctive font plus one or two different fonts. For the magazine to be consistent [yep they need to use the same method we do and earn trust with their audience] the magazine will use that font in a different colour and size. This is not to only emphasis a main story, but provides a variety, distinctive character and make it a little more exciting to jump out for the reader.

 

My biggest tip one this topic? 

Use high quality awe-inspiring images. Website resources like unsplash.com have unique and high quality images that are free for commercial use, for you to download and use for any of your visual content.

 Your audience will more likely share distinctive images from your blog posts and social media.

Take a note next time you come across a magazine rack – stand for a moment and notice which magazine stands out for you? Ask, why does it stand out? Is it the subject or hero? Could it be the title? Or maybe the colour?

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Why You Need To Give A Shit About Your Website

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You know you’re special right? And you know that there’s no-one else in the world like you…or so you thought.

It’s not until you get online and see that what you offer and what you do is not so unique after all. It can be disappointing and a real show stopper. I know because I’ve been there too.

I’ve got a story that may help you to keep moving forward + explain why you need to give a shit about your website.

Take for instance the case where you’re sitting in a seminar. There are two business coaches standing on stage in a front of you and room of people.

The first woman speaks – she introduces herself, ‘hi my name is Sue and I coach women in business.’

You say OMG my name is Sue too! [I know if you’re name isn’t Sue, just bear with me here].

Now the second woman on stage takes the stand as speaks, ‘hi my name is Sue’  and she too mentions she’s a coach for women in business.

And now you’re thinking ‘ok, how oddly weird’. Suddenly there’s no meaning in it now all three of you have the same name. No big deal.

Back to the first Sue; she stands up and now holds the room. Sue #1 says to everyone in the room “I’ve made $1 million dollars in my business and I’m really successful. I now have the life and dream home to prove it”.

As she sits back down you’re thinking to yourself, Sue #1’s message doesn’t quite resonate but all the same, it’s impressive and open to wanting to know more.

Sue #2 now holds the mic, and she too says the same introduction – I’ve made $1million bucks in my business and I’m really successful. 

You and others in the room see on the presentation slides – fast car and dreamy home.

Assuming this kind of message impresses you and peeks your interest…you say to yourself I must go and check out their websites, and find out a bit more and see what they offer.

If you want to know how Sue #2 managed to clinch the deal, you’ll have to read on…

Now you’re on Sue #1’s website.

It’s an eye sore, it’s one hot-visual mess. You’re quite surprised. Sue #1 hasn’t put much into her website. Her blog posts are a little out dated and she hasn’t bothered with writing in almost 6 months. And when she has bothered doing a graphic they look as if a 9-year-old has done them and they’re not very pro.

 

There’s no visual flow, nothing exciting sticks out and the image of her looks like a homemade selfie.

And as you flip through her scarce content you’re intuition kicks in…something’s not quite right here…something’s a little off.

Curiosity gets the better of you, so you still jump on to the “work with me” page.

You just about fall of the chair when you the $10k price tag, not to mention what’s included in the package. You see a couple of quotes from others who have “worked” with her. Emphasis on the word work here.

They don’t mean anything to you. And you’re thinking I find it all too hard to believe Sue #1 and what she’s saying.

Something’s way off and anything she has said to you before now has fallen by the way side. It doesn’t resonate and you may now be thinking right about now, $1Million – really?

While you’re on the web you might as well jump on Sue #2’s website. But you don’t have any hope or expectations with her website, but you jump on anyway.

But this time you’re blown away! WOW, you say to yourself. The energy that oozes from Sue #2’s website has electrified all your senses.

You see that she’s put a lot of thought into her website, it’s up to date, it’s modern and the colours are vibrant; her energy and personality permeates.

Her brand + visuals are gorgeous & help give off her personality and vibe.

Ahhhh – you’ve connected [yep it can be as simple as that] – like a long lost friend.

And because she oozes confidence and seems like she knows what she’s doing, you dive into reading her frequent and recent blog posts. In fact you’re lapping up everything she has to say.

A gentle pop up box quietly interrupts, but you don’t mind and you quickly and delightfully give her your name and email address because the freebie she wants to give you is exactly what you need.

Wow! You say to yourself. This vibe that Sue #2 is quite delightful, she really seem to know her stuff. You love what you see and now you find yourself having clicked on the “work with me” page.

And this time you really do fall of your chair [but in a good way].

Sue #2 has packaged her offerings. Three lovely ways that you can work with her. The first package seems generous, it’s a no brainer and it’s affordable without breaking the bank. You can actually get to work with her.

The pricing for the middle package is a little stretch but you don’t mind saving for that over a couple of months it’s doable.

And the third package, is so much worth the value for the price tag of $10k. It’s an investment and a whole year commitment. But hey, you say to yourself, it’ll be worth it.

Something to look forward to down the track, and besides, I’m on her email list, so I’ve connected and will lap up every email she sends to me and I’ll get to know her some more and gain trust over time.

So do you see how two people with the same name, say the same message + offer almost the same service and one can triumph over the other?

And how the two Sue’s can look and seem like they know what they’re talking about yet we believe one and not the other?

Sue #2 has validated her message by showing to her website audience, that she means business!

She’s taken the time and invested back into her website and clearly see that she cares. Her brand and website does a lot of the communicating for her. She stands out with her gorgeous visual vibe and she is magnetizing. It seems like she’s thought of you.

Side note here: in all honesty Sue #2 probably wouldn’t have introduced herself back at the seminar with that kinda message as Sue #1. But hopefully you get my point and the moral of this blog post.

What can you do this week to add some of your energy to your visual vibe on your website?

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