Like so many entrepreneurs we have to wear many hats, and designing graphics for our business is one hat that some try to do. Most don’t know how to design and many people I know try to avoid it altogether. Which in my opinion is a shame as it’s a lost opportunity to engage with your audience.
I do, however, want to give some kudos to the ones who at least try and give it go.
So if this is you, and you find that you have to design you’re own graphics then I highly recommend these top design rules that you should stick to so your graphics look professional.
Less is more - I know it’s a cliche but it’s true. Be aware of how you layout your written content on an image or in an overlay. Ask yourself do I really need to add everything I want to say in this graphic? Take a look, review and peel back any information that’s not needed.
The more you have in a graphic the more “noisy” it will be for your audience. And with regards to written content on your graphic, try and stick to a minimum about of words in your message.
Not so great image:
This is better:
Be On Point and On Brand
Coloured fonts are common - for some reason people feel the need to colour their fonts in their messages and graphics. My recommendation is to avoid this, for several reasons. Often getting the right colour can be overwhelming and colour on colour is not recommended. Don’t feel the need to have your brand coloured fonts. Many people have astigmatism and for most it’s far too hard to read.
Avoid any fancy fonts. If you’re not aware, certain fonts portray certain emotions. And if done incorrectly it can give off an amateur look to your graphics. There are fonts that can help and complement an overlook and feel [which I like to call a vibe and style]. For instance, if you’re a luxury brand then using fonts ‘fun’ or ‘quirky’ font isn’t going to gel with your audience. Select fonts that complement your brand vibe.
4. Topic/Subject In Your Images
If you hesitate to use images because you’re not sure what to select, then this recommendation I hope will help.
If you choose a ‘yacht’ for your graphic - or say you think your ICA is dreaming about yachting the Mediterranean then avoid using standard stock images or even stop using ’cliche’ images altogether.
Let’s go back to the first example image I used. This first image [below] is what I’d call a bit of a cliche.
Instead use images that can still be on topic or subject but without having to narrow it done too much. What I mean by this is - not all of your audience desires to go yachting. If you select an image that 1. portrays the lifestyle and 2. portrays what others would do if they went yachting… like swimming, basking in the sun, mooring up to an exotic bay.
THIS IS BEST:
5. Harmony - less is really more
“Good design always encourages people to want to learn more.” - Alexander Isley
This quote is one of my favourites. It’s exactly what your social media graphics should be doing. Avoid trying to say everything you want to say in your graphics. Peek their curiosity by wanting to click on your link to find out more, or stop in their newsfeed to answer the Q you asked.
“We want our audience to feel harmonious with our messages - not trying to decipher and guess what your communicating.” Yours truly.
6. Use a Great Resources Like Canva
My recommendation is not to reinvent the wheel when it comes to designing your graphics. Stick to Canva’s already done for you templates and use them as a guide. Avoid getting fancy by doing something different for the sake of doing it.
I’ve got a couple of solutions for you.
Or if you’re not inclined to DIY, you can try the templates already made for you in The Bloom Store.
As always, let’s keep the conversation going by leaving a comment. If you’ve got a Q then I’d love to know.