Ever feel like sitting down and writing a blog post is such a chore? I want to share how magazines can have a much more of an impact for you, in more ways than you think.
1. Use their headlines
The titles that we see on the front covers are what works. They’ve been tried and tested and approved by Editor of the magazine and they obviously work. Instead of stealing the actual headline use the keywords they have used. Here’s what I mean – take this heading on the Marie Claire cover.
“5 Rows You’ll hHave After Having a Baby (& how to get through them)”
Instead try this instead:
5 xxx [insert your subject/industry pains] you’ll have when having/doing/being xyz [insert another pain point here] (& how to get over it/over come/ deal with it, etc).
You’ll also notice most of their headlines are positive – even though they may address a problem, they provide a solution for their audience + how to overcome the problem.
2. Use their Design Ideas
Typically the front cover has a distinctive font plus one or two different fonts. For the magazine to be consistent [yep they need to use the same method we do and earn trust with their audience] the magazine will use that font in a different colour and size. This is not to only emphasis a main story, but provides a variety, distinctive character and make it a little more exciting to jump out for the reader.
My biggest tip one this topic?
Use high quality awe-inspiring images. Website resources like unsplash.com have unique and high quality images that are free for commercial use, for you to download and use for any of your visual content.
Your audience will more likely share distinctive images from your blog posts and social media.
Take a note next time you come across a magazine rack – stand for a moment and notice which magazine stands out for you? Ask, why does it stand out? Is it the subject or hero? Could it be the title? Or maybe the colour?