You know you’re special right? And you know that there’s no-one else in the world like you…or so you thought.
It’s not until you get online and see that what you offer and what you do is not so unique after all. It can be disappointing and a real show stopper. I know because I’ve been there too.
I’ve got a story that may help you to keep moving forward + explain why you need to give a shit about your website.
Take for instance the case where you’re sitting in a seminar. There are two business coaches standing on stage in a front of you and room of people.
The first woman speaks – she introduces herself, ‘hi my name is Sue and I coach women in business.’
You say OMG my name is Sue too! [I know if you’re name isn’t Sue, just bear with me here].
Now the second woman on stage takes the stand as speaks, ‘hi my name is Sue’ and she too mentions she’s a coach for women in business.
And now you’re thinking ‘ok, how oddly weird’. Suddenly there’s no meaning in it now all three of you have the same name. No big deal.
Back to the first Sue; she stands up and now holds the room. Sue #1 says to everyone in the room “I’ve made $1 million dollars in my business and I’m really successful. I now have the life and dream home to prove it”.
As she sits back down you’re thinking to yourself, Sue #1’s message doesn’t quite resonate but all the same, it’s impressive and open to wanting to know more.
Sue #2 now holds the mic, and she too says the same introduction – I’ve made $1million bucks in my business and I’m really successful.
You and others in the room see on the presentation slides – fast car and dreamy home.
Assuming this kind of message impresses you and peeks your interest…you say to yourself I must go and check out their websites, and find out a bit more and see what they offer.
If you want to know how Sue #2 managed to clinch the deal, you’ll have to read on…
Now you’re on Sue #1’s website.
It’s an eye sore, it’s one hot-visual mess. You’re quite surprised. Sue #1 hasn’t put much into her website. Her blog posts are a little out dated and she hasn’t bothered with writing in almost 6 months. And when she has bothered doing a graphic they look as if a 9-year-old has done them and they’re not very pro.
There’s no visual flow, nothing exciting sticks out and the image of her looks like a homemade selfie.
And as you flip through her scarce content you’re intuition kicks in…something’s not quite right here…something’s a little off.
Curiosity gets the better of you, so you still jump on to the “work with me” page.
You just about fall of the chair when you the $10k price tag, not to mention what’s included in the package. You see a couple of quotes from others who have “worked” with her. Emphasis on the word work here.
They don’t mean anything to you. And you’re thinking I find it all too hard to believe Sue #1 and what she’s saying.
Something’s way off and anything she has said to you before now has fallen by the way side. It doesn’t resonate and you may now be thinking right about now, $1Million – really?
While you’re on the web you might as well jump on Sue #2’s website. But you don’t have any hope or expectations with her website, but you jump on anyway.
But this time you’re blown away! WOW, you say to yourself. The energy that oozes from Sue #2’s website has electrified all your senses.
You see that she’s put a lot of thought into her website, it’s up to date, it’s modern and the colours are vibrant; her energy and personality permeates.
Her brand + visuals are gorgeous & help give off her personality and vibe.
Ahhhh – you’ve connected [yep it can be as simple as that] – like a long lost friend.
And because she oozes confidence and seems like she knows what she’s doing, you dive into reading her frequent and recent blog posts. In fact you’re lapping up everything she has to say.
A gentle pop up box quietly interrupts, but you don’t mind and you quickly and delightfully give her your name and email address because the freebie she wants to give you is exactly what you need.
Wow! You say to yourself. This vibe that Sue #2 is quite delightful, she really seem to know her stuff. You love what you see and now you find yourself having clicked on the “work with me” page.
And this time you really do fall of your chair [but in a good way].
Sue #2 has packaged her offerings. Three lovely ways that you can work with her. The first package seems generous, it’s a no brainer and it’s affordable without breaking the bank. You can actually get to work with her.
The pricing for the middle package is a little stretch but you don’t mind saving for that over a couple of months it’s doable.
And the third package, is so much worth the value for the price tag of $10k. It’s an investment and a whole year commitment. But hey, you say to yourself, it’ll be worth it.
Something to look forward to down the track, and besides, I’m on her email list, so I’ve connected and will lap up every email she sends to me and I’ll get to know her some more and gain trust over time.
So do you see how two people with the same name, say the same message + offer almost the same service and one can triumph over the other?
And how the two Sue’s can look and seem like they know what they’re talking about yet we believe one and not the other?
Sue #2 has validated her message by showing to her website audience, that she means business!
She’s taken the time and invested back into her website and clearly see that she cares. Her brand and website does a lot of the communicating for her. She stands out with her gorgeous visual vibe and she is magnetizing. It seems like she’s thought of you.
Side note here: in all honesty Sue #2 probably wouldn’t have introduced herself back at the seminar with that kinda message as Sue #1. But hopefully you get my point and the moral of this blog post.
What can you do this week to add some of your energy to your visual vibe on your website?